By now, many forward-thinking brands have figured out how to earn or buy clicks on Facebook and Instagram. But it's getting harder than ever to get attention, so why stop at just clicks? Commerce and advertising should be conversational, using digital messaging and AI-powered chatbots to drive deeper engagement, higher conversion rates, and ultimately more revenue – all on the messaging apps customers use daily.
Join Khoros' conversational commerce expert Josh Snider and digital advertising and social engagement expert Genevieve Jooste for a look at how to create seamless messaging experiences that increase conversion rates, retention, satisfaction, and loyalty.
You'll find out:
- How conversational sales and marketing journeys work
- How to get started with AI chatbots and rich content on Facebook Messenger
- What existing metrics to watch, and new metrics to build
Josh leads product marketing for Khoros' engagement management platform, and specializes in how to use messaging and chatbots to deliver world-class experiences.