The Khoros Fireside Chat is a 30 minute webinar series with leaders in marketing. Register now to learn from top brands and get practical strategies to improve your results during these challenging times. Can't make the live time? Don't worry! All registrants will receive the recording afterwards.
Hagerty Fireside Chat with Julie Gu-Scallen
Thursday September 24, 11-11:30 am CT
How are you pivoting your content strategy in 2020? In this episode of the Khoros Fireside Chat series, Julie Gu-Scallen, from automotive lifestyle company Hagerty, breaks down what brands can do differently to connect with their audiences. By attending this webinar, you'll learn how to:
- Balance marketing with relationship building during this time of need for many consumers
- Approach content development in a more agile and scalable way
- Test & optimize content for multiple channels to increase engagement
About the Speaker
Director of Audience Development at Hagerty
Julie is an experienced marketer with more than 12 years in membership communities, technology startups, and media corporations. In that time, she focused on developing audience acquisition strategies, optimizing digital products, and generating revenue. In her current role as Director of Audience Development at Hagerty, she sets the strategy for growing audience reach and engagement across all media platforms including social media and community.