About the Event:
Join us for this 2-part event as we take a deep dive with host Nathalie Nahai and special guest experts on how brands are adapting to meet the challenges of a new landscape in both the short and long term.
Topics for discussion include:
- New fundamental shifts in consumer expectations of brands
- Understanding the value of emotionally intelligent communication
- Brand identity and the importance of brand values for customers and communications
- Long-term predictions for consumer behaviours emerging from the current crisis